Packaging concept and design for the new brand KEYS SOULCARE in collaboration with Alicia Keys

Packaging and illustrations for collaboration with influencer JKissa

Model: JKissa @JKissa

Photoshoot Art Direction: Francine Dryfus

Photographer: Christian Henry Smith

Packaging concept and design for collaboration with Jen Atkin

Photographer: Rob Dowsley

Styled & art directed the e.l.f. Cosmetics National Holiday 2019 program.

Photographer: Rob Dowsley

Retoucher: StandART NYC

Styled & art directed the e.l.f. Cosmetics National Holiday 2018 program

Photographer: Rob Dowsley

Styled & art directed the e.l.f. Cosmetics Target Holiday 2018 program

Photographer: Rob Dowsley

Retoucher: StandART NYC

Senior Thesis — The Ohio State University

I created the Aquafind mobile application prototype to improve scuba divers’ experiences and knowledge of the magnificent marine life they encounter while underwater. Imagine getting the opportunity to see hundreds of spectacularly beautiful species of marine life while scuba diving, but not being able to figure out what exactly you saw once you’re back on the surface. The inability to call a fish by name can be very frustrating when sharing sightings with other divers or comparing one dive site to another, and it can hinder a diver’s ability to learn more about the creatures he or she is observing. Currently, the identification tools available to divers are either books or the internet, both of which require the diver to have a concrete memory of the fish seen in order to identify the species.

After months of research, benchmarking, user testing, and designing, I created an app to help scuba divers identify marine life. With Aquafind and an underwater case, divers can photograph marine life as they encounter it. Once back on the surface, they can use the app’s classification system to identify the species. They can also keep track of the places they’ve been and organize their photos and specific dive information by trip or date.

Quantix Health Capital is a financial advisory firm specializing in healthcare finance and operations for both providers and lenders. As a start-up company, Quantix had not established a corporate identity, brand personality, or personalized website. Working alongside a fellow OSU Design student and OSU Design professor, I developed a corporate identity that was then applied to various company materials. Usage guidelines were also developed to promote a cohesive brand identity, along with consistent customer communication. After analyzing the needs of both the public users and client users, two unique websites were designed, focusing on the content, data visualization, and usability. In addition to the websites intended to increase online presence and marketability, we analyzed social media viability and established a social networking presence. An animation was also created to show the meaning behind the mark itself, along with the company’s attributes and values. 

Primer Sports is a start-up company based in Atlanta, Georgia, that targets busy professionals looking for a quick way to catch up on what’s happening in the world of sports. Working with the founders, I developed a brand identity that included a logo and wordmark based on the company vision, industry standards and competition. These are used for all aspects of their company, including emails, merchandise, and the website. As a newly launched company, Primer is constantly developing and I am continuing to work with them to expand their branding as needed.

PrimerSports.com

Faced with the task of designing a functioning wooden toy in the shape of an animal, I first researched wooden toys and discovered that the most successful and popular toys tended to be the most simple. I chose the kangaroo for its uniqueness, as well as the opportunities it allowed me as an artist. I modeled the mechanical function of the toy after a nutcracker, hoping to create a toy that moved in a way similar to the actual animal. When the kangaroo’s tail is lifted, a secret compartment and baby kangaroo are revealed, alluding to the way mother kangaroos carry and shelter their young. 

In my free time I enjoy experimenting with different mediums and subject matters. The items included are a sampling of my favorite pieces. 

The SpareAir identity was created for a hypothetical dive shop offering the most advanced equipment, experienced dive guides, and easy-to-use travel planning services. In addition, the shop offers dive certification courses, fashionable apparel, and various other products to facilitate the best dive experiences possible for active, adventurous divers. 

The mark for SpareAir symbolizes both the company’s focus on scuba diving education and the connection to aquatic life. Scuba diving can be very dangerous without proper education, and underwater hand signals are an essential element of dive safety. The OK signal is used often as both a question and an answer between divers to communicate that everything is ok and there are no problems. I combined the OK signal with a fish tail to represent marine life as a whole and the company’s commitment to maintaining safe diving practices and a healthy underwater ecosystem. 

The SpareAir identity was translated into an animation, full stationary system, and various 3D items/applications.

Architecture Interruptus was an exhibit at The Wexner Center at The Ohio State University that displayed the original plans, sketches, and photographs of an incredible church in Firminy, France, designed by Le Corbusier. The main goal of this exhibit was to highlight the interrupted construction of this building, which took almost 50 year to complete. 

I designed the wordmark and various elements within the poster and catalogue for the exhibit to represent the interrupted construction that occurred. I also wanted to relate to the architectural elements of the building, specifically the constellation of windows behind the altar and the general emphasis of light within the church.